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Electronic Media Management, by Peter Pringle, Michael F Starr, William McCavitt
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"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
- Sales Rank: #3415230 in Books
- Published on: 1999-04-05
- Original language: English
- Number of items: 1
- Dimensions: .94" h x 7.03" w x 9.97" l,
- Binding: Paperback
- 496 pages
From the Publisher
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
About the Author
Michael Starr is Associate Professor and Director of Graduate Studies, Department of Radio-TV, Southern Illinois University at Carbondale
Mr. Pringle is Luther Masingill Professor of Communication, University of Tennessee, Chattanooga
Mr. McCavitt, now deceased, was formerly chair of the Communications Media Department at Indiana University of Pennsylvania
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