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A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Fut
Ebook Download A Taste of Generation Yum: How the Millennial Generation's Love for Organic Fare, Celebrity Chefs and Microbrews Will Make or Break the Fut
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There are roughly 80 million Millennials in America. According to research by BBDO, half of them identify as “foodies.” They buy organic groceries, fawn over Chemex coffee, Instagram images of pork belly and spend their recession-dented incomes on high-end meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge funds. Never before has a young generation paid�this�much attention to food. Starting back in 2012, Millennial, Eve Turow set out on a journey to understand why.
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Through interviews with a variety of Millennials as well as food luminaries—including Anthony Bourdain, Michael Pollan, Mark Bittman, Marion Nestle and more—Turow investigates the underlying drive for the Millennial obsession with food, and later looks at the role of Millennials in the future of food policy in America.
- Sales Rank: #413866 in eBooks
- Published on: 2015-07-01
- Released on: 2015-07-01
- Format: Kindle eBook
Most helpful customer reviews
5 of 6 people found the following review helpful.
Interesting read. The question is, will gen yum do something about this foodie obsession?
By Jason Paul
Easy read and very well written. This book not only dissects the millennial generation's obsession with food, it looks deeper, examining how a fad could affect real change in our food policy. The question is, will millennials step up to the plate (pardon the pun).
2 of 2 people found the following review helpful.
Good points, worth a quick read.
By Patrick Adams
Probably more suited to be a long form article, but worth the quick read. Smart points explaining the millennial foodie phenomenon. Especially enjoyed the discussion of "authentic" food. The call to action at the end is a little meaningless, but not unsurprising.
0 of 0 people found the following review helpful.
Fun take on being a foodie
By Heather Bauer
Fun take on being a foodie, but very wordy and felt like it was full of name dropping just for the sake of it.
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